WooCommerce SEO at Scale: Taming Faceted Navigation

Faceted navigation is the single biggest cause of indexation bloat on WooCommerce stores. Every filter combination generates a new URL, and without discipline, search engines end up crawling thousands of near-duplicate pages instead of the ones that actually convert.

The fix combines canonical tags, selective noindex rules, and a clear distinction between filters that deserve their own indexable landing page and those that never should.